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Ten c – an acronym for The Emperor’s New Clothes a Danish folktale that relates an ethical lesson about vanity. Within it, the Emperor commissions a set of swindlers – unbeknownst to him – to make him an outfit. The swindlers convince the Emperor that they are expert weavers, but, importantly, weavers of a specific style of clothing: outfits that are invisible to anyone who is incompetent. Say, by unfortunate circumstances, that you’re a bit thick, or a numpty, then you’d be unable to see the magnificent clothing that the weavers weaved. The Emperor was excited. He – of all people – could not possibly be a dimwit, so he was safe. Thinking this was a good way of telling wise men from fools, and sussing out who was fit for their job and who wasn’t, he commissions an entire ensemble.The emperor, wishing to see how his robes are coming along but fearing that he won’t be able to see them (and thus reveal his own unfitness for the job of emperor), sends his cleverest and trustiest minister, who can’t see the robes but keeps quiet about it. He returns to the emperor and tells him the robes are beautiful. The swindlers demand more gold and silk, but continue to weave on an empty loom.
The emperor sends another of his advisers check the weaver’s progress; He peer over the loom and inspect the stitching. He watch the threads pass through fabric…. but like the first one, he can’t see the cloth, but pretends he can. The outfit is invisible and the advisor begin to panic. He is the Emperor’s advisor. He can’t admit incompetence or he’ll be fired. So he nod affirmatively and say “good job, old sport”, and pat the weavers on the back. The Emperor receives his outfit and hides his shame. He can’t see the outfit, either. Fearing he is either a fool or unfit to be emperor, he lies about it and declares them to be beautiful.His advisors dress him with confidence and comment on how good he looks. “It’s marvellous!” they shout. “Simply marvellous!”The Emperor believes in the power of the weavers. Okay, he reasons, I’m a dimwit, but I can’t let anyone know about it. He organises a procession and begins to tour the Kingdom. He struts through parades proudly wearing his new clothes (but in reality completely naked); he’s carried on jewelled beds; he’s fed grapes, poured beer and wine and given delicacies.
The people are uneasy. We must be dimwits, they reason, none of the townspeople admit that they cannot see the clothes, for fear of being accused of being stupid or not fit for the job they do.A small child is shuffling through the crowds, full of gusto and the innocent lust for life that makes it seem like every event is the first and every moment the last. He sees the Emperor, and with thoughtless immediacy blurts out: “The Emperor is naked!”The crowds sigh in unison. They realise that they aren’t mad at all – the Emperor really is getting about completely naked.It’s always better to speak your own convictions and not to let the crowd, or the opinions of others, sway your thought. It’s better, Ten c – an acronym for The Emperor’s New Clothes – argues, to boycott trends in favour of long-lasting garments. That’s the philosophy of Ten c: longevity, timelessness, the sort of clothes that fill you with trend-transcending self-confidence. Ten c’s clothes speak for themselves, and unlike the Emperor’s, they don’t depend on the validation of others.
This notice describes which of your personal data is collected by "FGF Industry S.p.a." and "FiloBlu S.P.A." (hereinafter referred to as "us"), the purposes for this and how it is processed. You will also find the information necessary to exercise your rights under GDPR. In general, we collect your data when you create an account on our online store www.tenc.com (hereinafter "Store"), when you purchase products offered for sale in the Store, when you send us emails or when you call us for assistance. You are hereby informed that the personal data collected during said procedures will be processed in order to respond to your requests, allow you to use the services offered by the Store through the private areas (for example, to process your orders and perform the tasks necessary to do this, including the transactions required for administrative and tax compliance and, at your request and information) and to provide better services, marketing and support for you and other customers, as set out above. 1. Who processes your data: data controllers“FiloBlu S.p.A.” (hereinafter “FiloBlu” o “FB”), in Santa Maria di Sala (VE), Via Caltana n. 116/C, codice fiscale e partita IVA, e-mail: privacy@filoblu.com;FGF Industry S.p.a., Via Zocco 99, 36047 Montegalda, P.IVA n 03315890289 are the joint controllers of your data. In accordance with Art. 26 GDPR, you are hereby informed that GGE is the controller of your personal data for the purposes of: processing and managing your orders, shipping the products you have bought, providing you with the necessary after-sales support, managing the return of purchased products, complying with taxation law. In accordance with Art. 26 GDPR, you are hereby informed that FGF Industry S.p.a., is the controller of your personal data for the purposes of: managing Store accounts when transitioning to new operators or internalising the services currently entrusted to FiloBlu; helping FiloBlu identify your location in order to abide by the legal or contractual warranties, including managing product return procedures; managing and maintaining the Store; and, subject to your consent, marketing. FiloBlu is the controller of your personal data for the purposes of fraud check, transaction managing trough the payment gateways and invoicing your orders.2. (DATA PROTECTION OFFICER – DPO)As per Art. 37 of Reg. 679/2016, the Data Processing Officer (DPO) appointed by FGF can be contacted for any question regarding the processing of personal data of all Data Subjects at the following e-mail: dpo@fgf-industry.com.The Data Processing Officer (DPO) appointed by FiloBlu can be contacted for any question regarding the processing of personal data of all Data Subjects at the following e-mail: dpo@filoblu.com. 3. Which data we process - Type of data processedYour contact and account data. We will retain the contact information you provide (for example, your first name, surname, address, telephone number, email, country of residence,) when you create an account on the Store, purchase a product and/or take part in our competitions or promotions. Your payment and invoicing data. We will retain the payment and invoicing data that you provide (for example, credit card number, post code and address) when you purchase a product, for the purpose of managing your order and shipping the products. At your request, we can also retain the payment and invoicing data in order to make future purchases easier. Website use data. By using our website, you agree for us to process the data from your browser and the device you are using, as well as your IP address (this is the number that identifies a specific device on the internet and that is needed for your device to communicate with websites). We can analyze which site you have come from, what you have done and what you have not done on our website. 4. Where we get your data - Data collection method:Directly from you. For example, if you register to make a purchase from the Store, create an account, take part in a competition, ask us a question or contact with our call centre. If you do not send us your data, you will not be able to register at the Store and will therefore be unable to purchase any products offered for sale. Through the use of the Store's features. We use cookies and other technology, such as pixel tags, on our websites and in our emails in order to collect your usage data and to make better targeted promotions. To find out more, please view our Cookie Policy.
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